Lecta has unveiled its new Metalvac metalized paper sample collection. The line also debuts the slogan “Let it shine,” which serves as the backbone for the entire communication campaign and is an invitation to get to know the versatility of the product range on the covers of the three catalogs that make up the collection.

With a minimalist, elegant design, the new collection contains three catalogs, one for each of Metalvac’s main applications:

• Wet-glue Labels: labels for beer and beverages
• Pressure sensitive Labels: papers designed for self-adhesive
• Tobacco & Packaging Range: inner-liners for cigarette packets, gift-wrap paper, wrappers for chocolate and food products in general